Created a system of elements applied to album art, music videos, and social media content for hip hop artist Gepetto.
This ALBUM ART for rapper Gepetto’s energetic, braggadocious single “Spontaneous Combustion” riffs on the metaphor of creative or competitive/fire. At the same time, it applies a visual identity one might expect for a punk or metal album in order to jostle the listener out of the familiar tropes of the genre and have a fresh experience of the music.
ALBUM COVER
DOUBLE SIDEd Poster
SOCIAL MEDIA CAMPAIGN
MUSIC VIDEO(S)
The release campaign for the single included an official music video as well as an additional studio performance video.
I CONCEPTUALIZED THE official music video and helped edit it, and shot and edited the performance video myself. I used consistent title cards, graphic elements, transitions, and pacing/phrasing in both videos to create a consistent look and feel across the video campaign.
FULL MUSIC VIDEO
